ALEX 2.0 is a highly innovative facility providing opportunities for conferencing, education, product testing and demonstration.
The refurbished Aurora facilities now include a LightBox conference suite with capacity for over 100 people which is available for customer use. The connected LightLab features an Integrating Sphere, a piece of sophisticated product testing equipment, together with interactive displays.
LightBox is designed to immerse visitors in an environment where they can experience the difference between halogen, CFL, and LED light sources as well as colour temperature. It is available for client use and equipped with the latest visual aids.
Wall mounted 63” LCDs display product and range information together with energy audits from Aurora’s soon to be released iPhone / iPad App.
The whole ALEX experience is complemented by a 4m x 2.5m projection screen with application shots of actual lighting schemes relating specifically to the lighting displayed in the LightBox.
In true Star-Trek style, the LightLab suite is revealed at the touch of a button. Electric doors open from the conference suite onto a totally interactive facility focused on education, display, performance and testing of the four elements of lighting – Power, Control, Lamps and Luminaires.
Aurora LightLab’s two-metre-diameter Integrating Sphere from Cranfield-based ProLite Technology is equipped with a Labsphere state-of-the-art radiospectrometer which provides accurate performance data on lamps, including Lumen output, colour temperature, colour rendering indexing, chromaticity and binning accuracy.
Labsphere technology eliminates errors found when using traditional photometers that are fitted with filters which were designed for use with halogen and fluorescent light sources.
Multiple iPads are used to explain LED binning, colour temperature, thermal management, CTA Dimming and other new technologies.
A series of 40” LCDs present over 5000 products across Aurora’s portfolio. The interactive displays cover many new product ranges including low energy lamps, LED technology and insulation-coverable downlights. Aurora’s extensive new range of outdoor products is also showcased in-situ in a dedicated area.
Neil Salt, Aurora’s marketing and IT director, said: ‘Aurora’s significant investment in the Integrating Sphere means that lighting projects can now be designed with complete confidence using reliable lighting data. The reliability issue is crucial at a time when so much market misunderstanding surrounds LED technology. We are determined to lead by example to overcome the confusion regarding manufacturers’ data.’
UK technical director Pete Hart, who is a member of the Society of Light and Lighting, said: ‘We want to prove the performance of Aurora products to the market. The Aurora LightLab offers the capability of testing all light sources, not just those manufactured by Aurora. ’
The refitting of the Aurora Lighting Experience (ALEX 2.0) at the Apex Park facility in Welwyn Garden City is the second major upgrade in the Aurora estate this year. A new 5000m2 showroom and distribution centre was opened in Finglas, Dublin earlier in 2011.